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Giles Cadman is Chairman of The Cadman Capital Group, a group of cohesive, complementary companies,
operating in the international trade, retail, leisure and investment markets.

Ask Giles: Coping with Seasonal Demand & Maintaining Quality Standards

Ask Giles: Coping with Seasonal Demand & Maintaining Quality Standards

Date: November 7th, 2016 Author: Giles Cadman Categories: Wine

A few weeks ago, I received a question via Twitter about supply and demand in the busy season in the wine industry.

The question was, “The wine business in November/December is mostly coping with seasonal increases in demand and maintaining quality standards at the same time. How do you stretch your resources?”  

I absolutely agree – November so far has been exceptionally busy for us at Cadman Fine Wines and December is also looming! With holiday parties, various religious celebrations, and New Year’s Eve… everyone is looking for that perfect bottle of delicious wine or champagne.  

This seasonal demand is the same for many retail industries at this time – it doesn’t only pertain to wine. Years ago, we were struggling with meeting the demands during the holiday season. It was also around the time that my children were out of school and home to relax freely without the constraints of usual schooling.

No – I didn’t enlist my young ones to work for me (at least not at that age, anyway) but it did give me a spectacular idea and has set the precedent for how we now deal with seasonal increases. 

In the summer, which is our quieter season, we take on students who are on their summer vacations. Since we aren’t too busy, we take the time to train them on packaging, shipping, and how to serve our customers to the best of our ability. After we teach them how to preform their duties, we have them working and practicing all summer. They then return back to school when the summer is over. 

Then, when December comes – we take back those same summer students and have them work with us for the busy season as backup. It’s a win-win for everyone: we have staff ready to jump on board, and at a fraction of the cost. We can’t sustain that many people working year-round, but having those students there in the busy season makes all the difference - and they don't mind the extra cash as well. 

Have a question for me about business or life in general? Tweet me! @GilesCadman


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